Amazon Business
Expand your reach to business customers
Thingcompare Business provides a suite of features and tools that can help you connect with business-to-business (B2B) customers. Business customers often buy in larger quantities and return items less—which means you can sell more with less time and effort.
What is Amazon Business?
As an Amazon seller, you can use customized prices, bulk selection, certifications, and other B2B features to reach B2B customers shopping on Amazon Business.
Increase sales with B2B selection
Amazon Business helps you identify B2B product opportunities and connect relevant offers to business customers. Use tools to discover B2B products, respond to customer quote requests, and sell items in bulk.
Optimize your B2B pricing
B2B customers often expect discounts for buying products in larger quantities. We provide multiple tools to support and automate B2B pricing—and to synchronize it with the prices you set for retail customers.
Differentiate your business
Use certifications and a business profile to help your products stand out to procurement professionals and other B2B customers shopping on Amazon Business.
Tailor delivery to B2B customers
Business customers expect deliveries during regular business hours. Amazon Business provides you with insights and capabilities that can help improve the delivery experience for B2B customers.
Optimize your B2B strategy
Our easy-to-use dashboards and recommendation tools help you assess opportunities and optimize your strategy for business customers.
Automate your B2B sales
We’ve developed APIs that automate aspects of your B2B business, like adding the right selection or setting the right prices for business customers.
$35 billion
Annualized sales driven by Amazon Business
8 million
Organizations served by Amazon Business globally, excluding emerging markets—from small businesses to the world’s largest companies
97
Fortune 100 Companies shopping on Amazon Business
Get started with $50,000 in incentives
As a new seller, you can take advantage of a series of incentives.
- 10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
- $100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
- Free storage and customer returns with auto-enrollment in the FBA New Selection program
- Up to a $1,000 credit to create Sponsored Products ads
How selling with Amazon Business works
Step 1
Sign up for a Professional selling account
Sign up for a Professional selling account, or log in to Seller Central if you already have one. After logging in, you can access B2B features from the main menu by clicking B2B, then B2B Central.
If you have an Individual selling account, you can upgrade anytime. Learn how
Step 2
Add B2B products to your catalog
If you don’t have B2B products already in your catalog, you can add them using our normal listing processes. You can also encourage bulk sales by creating package hierarchies and listing products as case packs and pallets.
Need recommendations for B2B products? Use our B2B Product Opportunities tool.
Step 3
Set business prices and quantity discounts
Create offers that appear to Amazon Business customers by setting business prices and quantity discounts. This can increase your visibility and your chances of becoming the Featured Offer.
You can set static business prices and discounts using the Business Price column on Manage Inventory. Or you can create business pricing rules using Automate Pricing. Learn more
You can also use Amazon Business APIs to automate your business prices and quantity discounts. Learn more
Step 4
Add certifications and create a business profile
Showcase your business by adding diversity and quality certifications to your seller profile. This can help business customers who are looking to meet specific spending targets or sourcing objectives.
Don’t have a certification? You can still create a business profile by adding additional information to your seller profile. Learn more
Step 5
Try other B2B features and tools
Use B2B Central to explore a range of tools that can help you engage more business customers. Review and respond to quote requests using Manage quotes. Try Case Pack Product Opportunities to learn which products are good candidates to sell in bulk. Or use Business Discounts Insights to get recommendations for B2B prices and discounts.
